An Editorial: We Know Tom Is Great And He Deserves A Full House At Every Show
Thursday, May 8th, 2008Please indulge us by being patient with this editorial. We all know that the US economy is bad and, for now, getting worse. And, we’ve learned, it’s affecting every facet of our lives. Even seeing a show.
Here in Las Vegas, where house prices have fallen more steeply than just about any other place in the country, things are getting progressively worse. There are all sorts of bargains for people wanting to visit the city (except airfare; that’s difficult because of fuel prices) and, once you arrive, more bargains to be found. In entertainment, there are discounts — for many shows locals get 50 percent off — and all sorts of incentives. But, still, entertainment venues — including the Hollywood Theatre at the MGM Grand — are often comparatively empty when you consider the situation just a year or so ago.
The city is now more than ever trying to lure tourists from overseas and we’ve mentioned before that we see more and more people from other countries at Tom’s shows and that does make them interesting. It’s the Americans who aren’t coming to Las Vegas and who aren’t springing for tickets that cost almost $100 a pop. Why, even local fans who go to several shows over his two-week stands here are cutting back and seeing only one.
We believe it’s unfortunate that Tom’s ticket prices went up in January. We’re used to a top price of almost $300 for Bette or Cher or Elton and Cirque du Soleil shows can be pricey. But those are full-blown production shows; huge, ginormous entertainments.
At the Hollywood Theatre — a relatively small house seating 740 — Tom’s is the second-most expensive ticket, at $92.40. (David Copperfield, at $99, is the most expensive.) Marketing is all smoke and mirrors and that odd number — that extra $2.40 — makes no sense. It just seems peculiar and drives home the perception of a very expensive ticket. When Tom’s tickets went up to $75 from $70 in 2005 in a strong economy, no one blanched. But an additional $17.40 per ticket today seems a bit much. In fact, we don’t even think a new set list would turn the tide these days (well, it would be nice, but it’s about money at this point).
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