Tom Jones International

Whether he’s doing an original song or a product is sold with the assistance of one of his established hits, Tom Jones apparently sells. Beginning in the 1960s, Tom’s voice and image have been used to sell a range of products, from soft drinks, to banking services to lingerie.

Since his voice continues to be used — and the use of market research to determine what will work is very widespread — we’ve got to conclude that Tom Jones’ voice is (1) very recognizable and (2) a winner in pitching products.

We’re starting to compile a list of products that have used his voice and/or image. As of now, they’re not in any particular order, but we will try to put dates on them. If you can add to— or complete any items on — our list, please do.

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• Coca-Cola/1960s/original songs - Coke Commercial 1 | Coke Commercial 2
• Here’s video added to the second Coke commercial. (The photos used are later than the 1960s recording.)
• Heineken, New Zeland/2002/She’s A Lady
• Abby National (online bank), UK (2000)/Help Yourself
• Halifax Building Society Loans, UK/2003/Sexbomb
• Weetabix (cereal)/UK/1998/She’s A Lady (*Note: The following year, Weetabix used Alex Harvey’s version of Delilah in a commercial.)
• Sony (mobile phones)/UK/1999/It’s Not Unusual
• Sainsbury’s (supermarket)/UK/2001/What’s New Pussycat
• John Smith’s Extra Smooth (bitter)/1999/Help Yourself
• Listermint (Listerine)/1996/Kiss (featuring the Art of Noise)
• Victoria’s Secret/She’s A Lady
• Hummer/2005/Help Yourself
• Diet Dr. Pepper/2006/Help Yourself
• T-Mobile (US)/2004-5/with Catherine Zeta-Jones/It’s Not Unusual
• National Rugby League of Australia/2000/original video: What A Game from Salt N Pepa’s hit, What A Man.

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(And if you want to hear the full commercials go to The Tom Jones Collector’s Page)

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Duck Dodgers was broadcast on the Cartoon Network from August 2003 to November 2005. Tom sang the theme song.

Set in the “24th-and-one-half century” the promo for the show tells us, “It’s 351 years in the future. Earth needs a hero. Until then, Duck Dodgers will do.”

“Duck Dodgers is a hapless soul who was frozen inside a spaceship in the 21st century and came out 351 years later. Through his scheming and lies, Duck has convinced the Earth’s Defensive Protectorate that he is a hero from the 21st century and has been given a spaceship and a crew. Together they form a ‘galactic force’ that must team up against Earth’s major enemy, Mars, and its Martian Commander X-2. The series comes from Looney Tunes cartoons and features Daffy Duck, Marvin the Martian and Porky Pig.”

The one episode in which Tom was featured was called Talent Show A Go-Go. The story was that, in order to win an intergalactic talent contest, Dodgers borrows “the greatest singing voice of all time: the velvet pipes of Mr. Tom Jones!”

There is nothing quite as funny as Tom’s voice singing It’s Not Unusual coming out of Daffy Duck and, conversely, Daffy’s voice coming from Tom.

On the SciFi Channel website one person wrote: “The opening for Duck Dodgers is just terrific. The theme song, written by Wayne Coyne and Steven Drozd, is performed by Tom Jones and The Flaming Lips….The real find here is that, not only is Tom Jones alive, he can still sing. Catch the first few minutes for the theme song alone.”

Here is Tom singing a bit of the Duck Dodgers Theme